The next step in this project was to make an ad series to go along with our app. With these three ads, I wanted to elicit the sense of adventure and the desire to take YETI on that adventure.
YETI App Design and Ad Series
Yeti has a wide range of products that can handle the brutal nature of the outdoors. I wanted to create an app that would help customers choose the right products to use for where they are planning to travel. I went in with the intention of evoking calm emotions as well as connecting with the audience through their travel process. Programs used: Illustrator, Photoshop